The Art of Facial Massage is BIG Business!
FaceLuXe is a name that I have been speaking about that’s causing an absolute whirlwind of excitement in the business world right now. MassageLuXe and FaceLuXe are companies that were created by a man who saw the fact that excellent and unique service could be awarded to everyone – no matter what the income level. And by taking this knowledge, skill and passion, he created a franchise opportunity that is drawing franchisees into the fold on a daily basis.
The intelligent readers out there who have been following this company already know why. Not only do FaceLuXe and MassageLuXe operate in the two most viable and profitable franchise markets - personal services and healthcare – they also have a proven system and unique approach to the massage therapy world.
We’ve gone over their franchise agreements, we’ve gone over their system, and people are jumping at the chance to become a part of this truly amazing team. There is a small list, readers – a very small list – of franchise opportunities that are real, with successful companies and a brand name that everyone already wants. These are the companies who have a stellar client list, a franchisor that offers everything from training to marketing to helping you create a business for yourself that is not only a one-of-a-kind company, but also a business that makes you money!
We have also been talking a great deal about personal massage. Yet, I have been getting questions about FaceLuXe – the world of facial massage and how that particular ‘therapy’ brings in business.
From an employment and franchising angle, industry leaders gave their perspectives on notable changes that have occurred in the physical therapy, massage therapy, and facial therapy industries over the last twenty years. Through the commitment of industry leadership and professional therapists, massage has grown into a modality that is garnering far more respect than at any time previously. Massage and facial massage therapy’s future is exciting and full of possibilities, to say the least, causing more and more students to head towards massage therapy as a career path.
The growth of massage franchise businesses are constantly rising, making massage more accessible to a greater number of people. Of course, only MassageLuXe and FaceLuXe offer these services in the midst of pure luxury that you only see in the movies. Franchise businesses serve a very important niche in making massage more visible and accessible to those who might not ordinarily pursue it for their personal care or healthcare. Given the outstanding demand for personal care massage therapy, the outlook is extremely positive, and there are increasing opportunities and lots of room for the entrepreneurial creativity of massage therapists.
Facial massage therapies are just as important as all other therapies. As most everyone knows, a facial is utilized to clean, exfoliate, and nourish in order to promote clear, well-hydrated skin. It is also the second most popular spa treatment after massage.
Facial massage has always been a very popular Western beauty treatment to slow down the aging process and achieve younger-looking and healthier skin. But what many do not know is that facial massage is not only about beauty, it is also a therapy used to relieve stress, migraine headaches, sinus congestion, and many more ailments. It may involve a whole massage session, a portion of a whole-body massage, or part of a facial treatment.
In Eastern therapies, facial massage is part of a full-body treatment in which pressure points on the face and neck are stimulated in order to release blockages. This type of therapy has been used for pain relief, healing and cosmetic improvement by people of all cultures since ancient times. Whereas, the Western version of facial massage as a cosmetic treatment is a relatively recent twentieth-century innovation. It became incredibly popular in Europe before literally taking over the United States.
Improvement of facial skin and muscle tone; relaxation of facial and eye muscles; relief from tension headaches and facial pain; alleviation of stress and anxiety; overall physical and mental relaxation; relief from eyestrain; correction of liver and gall bladder imbalances; relief of neck tension; and alleviation of nervous disorders - the latter being one of the most expensive and widespread healthcare issues that the world is dealing with today.
In Western massage, a facial massage as part of a full-body treatment is different from a full facial treatment, which includes masks, steaming and similar techniques. A regular massage simply includes massage of the face, usually at the beginning or the end of the massage session.
The man who already knew a great deal about this particular ‘science’ is Todd Beckman, the mind behind MassageLuXe and FaceLuXe. Anxiety is the leading cause of death in this world, but nerves and stress can be controlled with massage therapy. This has been proven in more medical journals than a person can count. Mr. Beckman has created not only a way to help the populace, but has made MassageLuXe and FaceLuXe the ‘best of the best’ in the industry, causing it to be one of the fastest-growing franchises in the marketplace. Driven by a membership revenue model that assures a significantly higher level of consistency to other spa revenues and profit on a year-round basis, your health is being improved in an ambiance of pure luxury and the latest technologies.
We have taken a look at exclusive versus non-exclusive territories and what the prospective franchisee should be looking for when beginning a new business venture. But the most significant fact that all franchisees should remember is that capitalizing on a multi-unit development assures even more success. Why?
The transition from one to two units is a critical stage where the franchisee must develop a somewhat external operating approach and management infrastructure. But if the franchisee skill set and the financial models are appropriate, the transition to three or more units is typically seamless. And MassageLuXe already has the proven financial and business model in place. They also have the brand name, the employees, the technology, and advertising and marketing ability immersed dead-center in the largest franchise market out there. These are the ‘points’ that are necessary to become a very profitable multi-unit franchise.
A successful single unit franchisee creates a positive culture. The franchisee then goes to his second unit and maintains the culture he has set for him/herself. The franchisee’s focus is copying the first unit as the franchisee manages two store managers to achieve all goals. When the franchisee goes to the third, it is a repeat of the process except now it involves managing three managers and utilizing increased flexibility. With MassageLuXe you can expand units and end up managing an area. When that occurs the franchisor’s management of a multi-unit franchisee changes; his network development costs are reduced per new unit. That growth happens, but it is an extremely rare find, unless a franchisee becomes a part of the MassageLuXe family.
The massage industry is now worth over twenty billion dollars, and the demand for massage franchise services is expanding every single day. This is a fact we’ve stated before, but the most important information bears repeating.
As you can see, facial therapy and massage therapy are services that are truly changing healthcare and reducing the stress and anxiety that is putting people in the hospital. Stress will only get worse. There is no report or outlook for that trend to change for the better anytime soon. Money, employment, kid’s college funds – all of these factors will forever effect human beings, but with MassageLuXe and FaceLuXe these issues can be treated. And to be able to be a part of that, while putting money in your own pocket at the same time…well, that’s an opportunity that can not be overlooked!
Until Next Time Everybody.
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