Mobile Phone Forecast: Is Saturation of the Market in Sight?

 
Mobile Phone Forecast: Is Saturation of the Market in Sight?

by Amy Lignor

 

It is a fact that when people say no matter where they look – whether it be while walking down a neighborhood sidewalk, driving in their cars, shopping at the grocery store – it seems that everyone on the planet is holding a phone to their ear, or phase of maturity, smartphone sales, Innovation, saturation, fascinate the massesstaring down at the screen in order to text, get information, search online, or watch Facebook and Twitter “remarks” intently.

However, this should be no surprise, seeing as that sales of mobile phones were forecasted to reach $523 billion by the year 2020 in the U.S. alone. The number of consumers using mobile devices to shop will also grow by 26 million, and when it comes to everyone’s favorite, Smartphone, sales are set to peak in Western markets in 2017 as they enter what experts call “their new phase of maturity.”

To break this down a bit, global phone shipments are well on their way to the 2 billion unit mark this year, which is up from 1.96 billion approximately two years ago. But will 2017, be the ultimate peak of saturation when it comes to North America? According to some analysts (CCS Insight), it will most definitely be, leading to smartphone sales in Western Europe and North America slowly declining after 2017 has come to an end.

 

This forecast spotlights the fact that smartphones and the importance that they bring to people is diminishing. With the plethora of connected devices growing more and more each day, smartphone has been immersed in a full range of tablets, virtual reality headsets, and more that are all competing for the consumer’s paycheck.

 

Competition is growing by leaps and bounds, and the amount of devices out there that have overtaken the mobile phone arena is amazing. Innovation is the key, which has not been growing by leaps and bounds in the smartphone arena. Having the best, latest and greatest mobile phone now means having one with a camera, a large screen and a good enough battery life for the everyday businessman. In other words, there are better devices turning the customer’s eye away from the once “must-have” smartphone.

 

Apple, however, is still defying all forecasts. The iPhone has not dropped in sales; nor, according to experts, will it reach a peak or full saturation of the market by the end of 2017. Apple continues to rake in profit with their ever-increasing share of the mobile phone market. There is always a “latest” iPhone to replace older devices bringing in new customers every year. High-growth markets, like China and India, have been taken over by Apple’s iPhone seeing as that there are still enough people sitting in that higher income category in those countries to afford one.

 

Microsoft’s market share is forecast to grow because of the lower costs they offer. Microsoft has made progress by working with other companies to deliver Windows Phone products at aggressive price points to the consumer. These price points have brought success in the two largest markets of China and the United States, which will help it build momentum in the short term. When it comes to long-term forecasts, it is the Microsoft Chinese arena that will challenge the Samsung market.

 

In the end, saturation is forecasted, with 2017 in many analysts’ minds being the peak for the United States market. 2017 will see smartphone sales take over 90% of the overall mobile phone sales in the U.S., leaving a mere 10% who still refuse to give up that “good book” they can hold in their hands in order to press a button and read it on-screen.

 

It will be interesting to see the innovation that is yet to come. Because once you’ve sold to one and all, it is a fact that you will need a new product to fascinate the masses.

 

Entertainment

Top Ten DVD List for May 30, 2017

  This Week’s DVD Releases by Kam Williams Top Ten DVD List for May 30, 2017   Ghost World https://www.amazon.com/exec/obidos/ASIN/B06VVY471R/ref%3dnosim/thslfofire-20 Logan https://www.amazon.com/exec/obidos/ASIN/B01LTIBWTE/ref%3dnosim/thslfofire-20 Shark Week: Shark 'N' Awe … [Read More its Good for You...]

Books

Rising Star: The Making of Barack Obama

  Rising Star The Making of Barack Obama  by David J. Garrow William Morrow Hardcover, $45.00 1472 pages ISBN: 978-0-06-264183-0 Book Review by Kam Williams “Barack Obama's speech at the 2004 Democratic National Convention instantly catapulted him into the national spotlight and led to his election four years later as America's first … [Read More its Good for You...]

Art

The Day After the Day Of

  The Day After the Day Of by Paul Ilechko   The sky sheds its tears. This morning is the morning of the day after. The day of mourning, the day after the day of.  I beseech the sky to shed tears in order to wash away the tears on my face.   This is the first day of the time after. This is the beginning of a new time, the … [Read More its Good for You...]

Real Estate

Castles in America

  Castles in America by Amy Lignor   Robin Leach and his “Lifestyles of the Rich and Famous” taught us all long ago that we absolutely love to sit and view ridiculous luxury (usually owned by people who inherited all of it and didn’t work a day in their lives). See that? We had to complain about something as we were beguiled by the amount … [Read More its Good for You...]

Lifestyle

Lawyer on a Mission to Preserve the Hard-Fought Right to Vote

  Dee Hunter The “Voting Rights Project” Interview with Kam Williams Lawyer on a Mission to Preserve the Hard-Fought Right to Vote Dee Hunter is the Executive Director of The Civil Rights Center, a Washington, DC-based public advocacy organization dedicated to advancing the public interest in the areas of criminal justice reform and … [Read More its Good for You...]

Outdoors

Blade Sharpening 101

  Blade Sharpening 101   It may sound like a simple process, but when it comes to sharpening your blade – whether it be a pocket knife, survival blade or other, it is important to know all there is regarding knife honing. After all, you need to be sure that the blade is ready whenever you need it. There are a variety of blade steels. … [Read More its Good for You...]

Sports

Prepare for the Perfect Plunge ‘Under the Sea’

    Prepare for the Perfect Plunge ‘Under the Sea’ by Amy Lignor   Two thirds of the world lies under the sea. Hard to believe, isn’t it? Yes, there are massive skyscrapers, big cities to tour, historical landmarks and more up above, but under sea level you will discover hundreds of thousands of different animals and plants. Not … [Read More its Good for You...]

Business

The Hottest Locales for Small Business in the U.S.

  The Hottest Locales for Small Business in the U.S. by Amy Lignor   No, Silicon Valley is not being replaced. However, with the Kauffman Foundation releasing its annual Startup Activity Index last week showing, in detail, trends in U.S. business startups for 2017, it was revealed that California has been booted out of first place. The top spot … [Read More its Good for You...]

Travel

Once Upon a Time Vacations

  Once Upon a Time Vacations by Amy Lignor   Whether you are a lover of history or you simply have the “Beauty & the Beast” obsession – which, according to movie revenue data, millions all over the world are suffering from – just think how amazing it would be to stay in an actual castle. We already know what the beauty would be … [Read More its Good for You...]