Mobile Phone Forecast: Is Saturation of the Market in Sight?

 
Mobile Phone Forecast: Is Saturation of the Market in Sight?

by Amy Lignor

 

It is a fact that when people say no matter where they look – whether it be while walking down a neighborhood sidewalk, driving in their cars, shopping at the grocery store – it seems that everyone on the planet is holding a phone to their ear, or phase of maturity, smartphone sales, Innovation, saturation, fascinate the massesstaring down at the screen in order to text, get information, search online, or watch Facebook and Twitter “remarks” intently.

However, this should be no surprise, seeing as that sales of mobile phones were forecasted to reach $523 billion by the year 2020 in the U.S. alone. The number of consumers using mobile devices to shop will also grow by 26 million, and when it comes to everyone’s favorite, Smartphone, sales are set to peak in Western markets in 2017 as they enter what experts call “their new phase of maturity.”

To break this down a bit, global phone shipments are well on their way to the 2 billion unit mark this year, which is up from 1.96 billion approximately two years ago. But will 2017, be the ultimate peak of saturation when it comes to North America? According to some analysts (CCS Insight), it will most definitely be, leading to smartphone sales in Western Europe and North America slowly declining after 2017 has come to an end.

 

This forecast spotlights the fact that smartphones and the importance that they bring to people is diminishing. With the plethora of connected devices growing more and more each day, smartphone has been immersed in a full range of tablets, virtual reality headsets, and more that are all competing for the consumer’s paycheck.

 

Competition is growing by leaps and bounds, and the amount of devices out there that have overtaken the mobile phone arena is amazing. Innovation is the key, which has not been growing by leaps and bounds in the smartphone arena. Having the best, latest and greatest mobile phone now means having one with a camera, a large screen and a good enough battery life for the everyday businessman. In other words, there are better devices turning the customer’s eye away from the once “must-have” smartphone.

 

Apple, however, is still defying all forecasts. The iPhone has not dropped in sales; nor, according to experts, will it reach a peak or full saturation of the market by the end of 2017. Apple continues to rake in profit with their ever-increasing share of the mobile phone market. There is always a “latest” iPhone to replace older devices bringing in new customers every year. High-growth markets, like China and India, have been taken over by Apple’s iPhone seeing as that there are still enough people sitting in that higher income category in those countries to afford one.

 

Microsoft’s market share is forecast to grow because of the lower costs they offer. Microsoft has made progress by working with other companies to deliver Windows Phone products at aggressive price points to the consumer. These price points have brought success in the two largest markets of China and the United States, which will help it build momentum in the short term. When it comes to long-term forecasts, it is the Microsoft Chinese arena that will challenge the Samsung market.

 

In the end, saturation is forecasted, with 2017 in many analysts’ minds being the peak for the United States market. 2017 will see smartphone sales take over 90% of the overall mobile phone sales in the U.S., leaving a mere 10% who still refuse to give up that “good book” they can hold in their hands in order to press a button and read it on-screen.

 

It will be interesting to see the innovation that is yet to come. Because once you’ve sold to one and all, it is a fact that you will need a new product to fascinate the masses.

 

Entertainment

Top Ten DVD List for July 25, 2017

  This Week’s DVD Releases by Kam Williams Top Ten DVD List for July 25, 2017                       Girls: The Final Season [Lena Dunham & Company's Swan Song] https://www.amazon.com/exec/obidos/ASIN/B06Y19ZKW9/ref%3dnosim/thslfofire-20 Art and Heart [The World of Isaiah … [Read More its Good for You...]

Books

Book of Black Heroes

  Book of Black Heroes Political Leaders Past and Present by Gil L. Robertson, IV Foreword by Myrlie Evers-Williams Just Us Books Paperback, $12.95 80 pages ISBN: 978-1-933491-21-9 Book Review by Kam Williams “The first African-American political leaders began to serve following the Civil War...Known as Reconstruction, this period … [Read More its Good for You...]

Art

The Day After the Day Of

  The Day After the Day Of by Paul Ilechko   The sky sheds its tears. This morning is the morning of the day after. The day of mourning, the day after the day of.  I beseech the sky to shed tears in order to wash away the tears on my face.   This is the first day of the time after. This is the beginning of a new time, the … [Read More its Good for You...]

Real Estate

Real Estate: Refinancing Rates on the Rise in 2017

  Real Estate: Refinancing Rates on the Rise in 2017 by Amy Lignor   The term ‘meteoric rise’ usually applies to something fun. Think: A Hollywood actor who has been ‘discovered.’) Unfortunately, when it comes to this article, ‘meteoric rise’ is something that will not bring a smile to one’s face. To put it simply, if you wish to refinance … [Read More its Good for You...]

Lifestyle

Healthy Living: The Cellphone Guide

  Healthy Living: The Cellphone Guide by Amy Lignor   Much like the political realm, there will always be debates and disagreements when it comes to the technological realm—especially when it comes to your health versus the almighty cellphone. Now, it is a fact that communication in the 21st century literally brought about a … [Read More its Good for You...]

Outdoors

Mollie Brings 2017 Gulf Coast Triple Crown Championship to Florida

  Mollie Brings 2017 Gulf Coast Triple Crown Championship to Florida   The Wharf, Orange Beach, Alabama: For the first time in its seven-year history, a charter boat has won the prestigious Gulf Coast Triple Crown Championship. Mollie, a 66 G&S operated by Capt. Jeff Shoults of Destin, Florida, captured the title after competing in the Blue … [Read More its Good for You...]

Sports

Esports on a Meteoric Rise in 2017

  Esports on a Meteoric Rise in 2017 by Amy Lignor   Okay…we all know that football is America’s favorite sport. Or…is it? NASCAR has a wide following. People still love to go to the ballpark in the lazy summer days to watch a Yankee hit a homerun. There are those who love to practically melt in the summer watching the Williams’ … [Read More its Good for You...]

Business

Is Social Media Still Growing?

  Is Social Media Still Growing? by Amy Lignor   It was in 1999, Bill Gates wrote a book titled, “Business @ the Speed of Thought.” Within these pages, the man who became the computer world’s wizard made massively bold predictions that, at the time, sounded ridiculous and outrageous to those who read them. But when you look at how the … [Read More its Good for You...]

Travel

Vacation Locations: Knowledge is Fun Too!

  Vacation Locations: Knowledge is Fun Too! by Amy Lignor   Most children (and adults, too) will either roll their eyes or sigh when, while speaking about vacation locations, the word “learning” just happens to be mentioned. Yes, it is a fact that school trips take all of us during our younger years to everything from museums to … [Read More its Good for You...]