Yamaha powers up at ICAST

 

Yamaha powers up at ICAST

By Craig Lamb

You normally don’t associate an outboard motor manufacturer with the world’s largest trade show devoted to fishing tackle. The show is the International Convention of Allied Sportfishing Trades, better known as ICAST. This year’s show is coming up soon, July 11-14.

ICAST is held in Orlando at the massive Orange County Convention Center. Inside, the aisles are lined with the latest in tackle, from rods and reels to line and lures.

ICAST is also an ideal setting for companies supporting recreational fishing to cross-promote their brands. Yamaha Outboards is a key player in such an effort. Promoting brand awareness is the reason why the company will be well represented at the show.

Outside the convention center, the 15,000 attendees will see boats on display powered by Yamaha. Elsewhere, you will find evidence of the strong ties that Yamaha Outboards has a saltwater conservation program.

That is the CCA Florida STAR presented by Yamaha, a summer-long tournament giving anglers the chance to win $500,000 in prizes, including three Yamaha-powered boats by Carolina Skiff. Marine biologists use catch information submitted by anglers to improve habitat, fish populations and make fishing better.

Yamaha’s presence inside the show is driven by the presence of Yamaha pros like Randal Tharp, the 2013 Forrest Wood Cup champion.

Tharp and his peers wear the blue and white Yamaha brand logo on tournament jerseys during competition and at promotional events like ICAST. They make non-stop appearances in booths, attend sales and marketing meetings, new product debuts at press events, and otherwise promote their sponsors.

“The fishing industry trade comes together once each year, and that happens at ICAST,” said Tharp,” said Tharp, whose FLW career winnings exceed $1 million.

“Brands like Yamaha and my other sponsors, such as Rapala, create great marketing and branding programs when they work together in a sales-driven environment like ICAST.”

Yamaha partners with Yeti and Costa in co-branding campaigns. Those leverage brand presence with key markets and demographics segments important to sales and marketing.

Another natural fit is the ICAST Cup, a bass tournament held during the show on nearby Lake Kissimmee. The event pairs professional anglers, including Yamaha pros, with media representatives and other industry professionals. The tournament supports the Keep America Fishing campaign.

ICAST, along with the International Fly Tackle Dealer Show and the new Marine Accessories Pavilion, encompasses 650,000 gross square feet in the West Building of the convention center.  Each year, 14,000 industry representatives attend the show.

Visit Yamaha Outboards.com to Learn More!

 

Original Source: Sportsmans Lifestyle.com 

 

Entertainment

For movies opening August 18, 2017

  OPENING THIS WEEK Kam's Kapsules Weekly Previews That Make Choosing a Film Fun by Kam Williams For movies opening August 18, 2017 BIG BUDGET FILMS The Hitman's Bodyguard (R for graphic violence and pervasive profanity) Unlikely-buddies comedy about an ace bodyguard (Ryan Reynolds) who grudgingly helps a notorious assassin (Samuel … [Read More its Good for You...]

Books

Book of Black Heroes

  Book of Black Heroes Political Leaders Past and Present by Gil L. Robertson, IV Foreword by Myrlie Evers-Williams Just Us Books Paperback, $12.95 80 pages ISBN: 978-1-933491-21-9 Book Review by Kam Williams “The first African-American political leaders began to serve following the Civil War...Known as Reconstruction, this period … [Read More its Good for You...]

Art

The Day After the Day Of

  The Day After the Day Of by Paul Ilechko   The sky sheds its tears. This morning is the morning of the day after. The day of mourning, the day after the day of.  I beseech the sky to shed tears in order to wash away the tears on my face.   This is the first day of the time after. This is the beginning of a new time, the … [Read More its Good for You...]

Real Estate

Real Estate: Refinancing Rates on the Rise in 2017

  Real Estate: Refinancing Rates on the Rise in 2017 by Amy Lignor   The term ‘meteoric rise’ usually applies to something fun. Think: A Hollywood actor who has been ‘discovered.’) Unfortunately, when it comes to this article, ‘meteoric rise’ is something that will not bring a smile to one’s face. To put it simply, if you wish to refinance … [Read More its Good for You...]

Lifestyle

The “King” Will Take Center Stage at the 2017 Wildlife Conservation Expo

  The “King” Will Take Center Stage at the 2017 Wildlife Conservation Expo by Amy Lignor   Each and every year the Wildlife Conservation Expo is held to address situations out there that are harming our world and its animal inhabitants. This time around, WCN’s annual Fall Wildlife Conservation Expo in October, will be focusing on … [Read More its Good for You...]

Outdoors

How Bassmaster Pro Edwin Evers Adjusts the Auto Settings on His Sonar

  How Bassmaster Pro Edwin Evers Adjusts the Auto Settings on His Sonar  by Edwin Evers When it comes to electronics, a question I get asked a lot is, “How do you customize your fish finder settings at the beginning of a day on the water?” The short answer is, “I don’t.”   You might think that a guy who makes his living with a … [Read More its Good for You...]

Sports

College Football Arriving Soon!

  College Football Arriving Soon! by Amy Lignor   Ask any college football fan and they will tell you that it seems like an eternity waiting for the season to begin. But, have no fear, the kick-off to the college season is almost here, with Colorado State and Oregon State hitting the field on Saturday, August 26th at 2:30 p.m. ET. On … [Read More its Good for You...]

Business

Umbrella Insurance: The Safety Net You Need

  Umbrella Insurance: The Safety Net You Need by Amy Lignor   The realm of insurance is just about the most difficult maze to get through. Each and every day it seems the financial and insurance industries are changing. What is not changing, however, is the fact that lawsuits fill up the courts more and more – lawsuits that award cash to … [Read More its Good for You...]

Travel

Going Back in Time on the Ultimate Steamboat Vacation

  Going Back in Time on the Ultimate Steamboat Vacation by Amy Lignor   Many people love taking a cruise. But it is the river cruise on that glorious steamboat that not only offers all the benefits a big ocean liner offers, but also creates a more personalized, intimate vacation experience. It is a unique recipe: being able to witness … [Read More its Good for You...]